Bright Futures: children's services

Our call for properly funded children's services.


Helping children and young people to fulfil their potential is a key ambition of all councils, but our children’s services are under increasing pressure. 

Facing a £3.1 billion funding gap by 2025, demand for these services has also increased dramatically.

Councils have worked hard to protect budgets for essential child protection services, but funding pressures have led to difficult decisions elsewhere, leaving children and young people unable to access support until they reach breaking point.

We cannot carry on like this. Our children should get the best – not just get by.

Join our call to Government for fully funded children's services.

Our asks

If we truly want to get the best for children, the services that change their lives must be properly funded. We are calling on the Government to:

1. Plug the growing £3.1 billion funding gap for children’s services by 2025
Children's services are absolutely vital for many families, and must be fully funded to ensure vulnerable children get the appropriate support and protection they need.

2. Reverse the cuts to early intervention funding to local councils
Without this funding, councils have found it increasingly difficult to invest in the early help services, such as children’s centres and family support, that can prevent children entering the social care system, and help to manage needs within families to avoid them escalating.

3. Invest an additional £1.6 billion in high needs funding for SEND by 2021
Many children and young people with special educational needs and disabilities could miss out on the high quality education they need if councils aren’t given adequate funding to manage the unprecedented rise in demand.

Support us

If you feel strongly that we should properly fund the services that change children’s lives there are a number of ways you can help.

Raise your voice
It’s important that we send a clear message to Government that urgent action is required. Each time the issue is raised with your local MP or minuted in a Full Council or cabinet meeting, you can help to amplify our call for change.

Share our campaign with your residents
Spread the message far and wide that children’s services are under pressure – print and distribute our summary and use social networks to share our campaign and the hashtag #gettingthebest with your followers.

Share the Bright Future videos

Case studies
We want to develop case studies that show the effects of the funding pressures, but also how councils are still getting the best for children, young people and their families.

If your local area is improving outcomes for children and young people, from providing support to catch issues early to supporting families in the system already, then please send a brief description to