LGA's new podcast series, 'Nudges for social good', explores how councils across the country have used behavioural insights to nudge their residents into different ways of living.
Curious about behavioural insights? Download our podcast to hear from council officers about their pointers and practical examples on using behavioural insights techniques in various council services and pick up ideas to start your own project.
Episode 1: London Borough of Barking and Dagenham
In the inaugural episode, Tim Pearse, Behavioural Science Lead at Barking and Dagenham, shares his insights about an LGA project aimed at helping more domestic abuse victims access support in Kent, and a sucessful project in Barking and Dagenham which prevents residents from falling into rent arrears by using text messages to outline available council support. Read the full transcript of the Barking and Dagenham podcast.
Episode 2: Liverpool City Council
Liverpool City Council was one of the first councils to trial an innovation project under the LGA Behavioural Insights Programme. In the podcast, Sue Cummings, Head of Behavioural Insights and Change, explains Liverpool’s approach to tackling childhood obesity through a successful project to reduce sales of high sugar fizzy drinks using a different type of signage. Read the full transcript of the Liverpool City Council podcast.
Episode 3: Hertfordshire County Council
Jim McManus, Director of Public Health and Michelle Constable, Head of the Behaviour Change Unit, talk about a project aimed at getting council staff moving - quite literally. Calorie labelling the stairs and footprints on the floor leading to the stairs resulted in nudging 20 per cent of council staff out of using lifts. The pair also speak about their programme called “It is never too late to be active” which is aimed at older adults. Read the full transcript of the Hertfordshire podcast.
Have a story you would like to share? Please do get in touch with firstname.lastname@example.org. We look forward to hearing and sharing more behaviour change success stories with local government, by local government.