Behavioural insights projects funded by the LGA

We supported councils to encourage behaviour change in communities to improve outcomes and reduce demand on public services. Find out about our projects and consider whether you can use behavioural insights in your work.

We have supported behavioural insights projects in the following service areas:

Adult social care

Knowsley Council – increasing the uptake of assistive technology in adult social care

For more information email [email protected]

Leeds City Council – improving efficiency and outcomes during initial contact with adult social care services

For more information email [email protected]

Children and young people

Croydon Council – reducing demand for transport services for those with special educational needs and disabilities

For more information email [email protected]

Newcastle City Council – increasing the number of families taking up 'early help' plans from children’s services 

For more information email [email protected]

Norfolk County Council – reducing the number of school exclusions

For more information email [email protected]

North East Consortium (including Darlington Council, Durham Council, Gateshead Council, Hartlepool Council, Middlesborough Council, Newcastle Council, North Tyneside Council, Northumberland Council, South Tyneside Council, and Sunderland Council)’ - Improving mental health consortium

For more information email [email protected]

Warrington Borough Council – reducing the number of children and young people with Education, Health and Care Plans

For more information email [email protected]

Warwickshire County Council – reducing the volume of non-urgent calls made by school-based designated safeguarding leads (DSLs) to their multi-agency safeguarding hub (MASH)

For more information email [email protected]

Climate, environment and waste

Devon Councils Consortium (including Devon Council, East Devon Council, Exeter Council, Plymouth Council, South Hams Council, and West Devon Council) - Using behavioural insights to encourage homeowners to make their homes more energy efficient

For more information email: [email protected]

Kent Councils Consortium (including Ashford Borough Council, Folkstone & Hythe District Council, Gravesham Borough Council, Kent County Council, Medway Council, Sevenoaks District Council, Swale Borough Council, Thanet District Council, and Tonbridge and Malling Borough Council) – reducing energy usage among homeowners

 For more information email: [email protected]

London Borough of Havering – reducing general waste per household to no more than two sacks per week in two of Havering’s highest waste-producing areas

For more information email [email protected]

London Borough of Hounslow – increasing levels of recycling in high-rise flats

For more information email [email protected]

Merton Council – reducing vehicle idling at level crossings in order to improve air quality

For more information email [email protected]

New Forest District Council – reducing the amount of litter thrown from vehicles 

For more information email [email protected]

Surrey County Council – increasing cycling to school

For more information email [email protected]

Westminster City Council – reducing dumping of waste bags and bulky items

For more information email [email protected]

Community safety

Cambridgeshire County Council – reducing hate crime, and increasing people's confidence in reporting hate crime and incidents 

For more information email [email protected]

Kent County Council – increasing the uptake of support by domestic abuse victims

For more information email [email protected]

Redbridge Council – reducing demand for on-street prostitution 

For more information email [email protected]

 

 

Debt recovery

Derbyshire County Council – increasing the uptake of financial and budgeting support offered to residents in economic hardship

For more information email [email protected]

London Borough of Barking and Dagenham – using data science and behavioural science to do proactive debt outreach

Newham Council – encouraging debt arrears payment and targeting support to Newham residents

For more information email [email protected]

Wigan Council – encouraging tenants in arrears to contact the Collections team and access support

Nudge communications (Microsoft Word download, 54.2 kB)

Worcestershire County Council – increasing prompt payment of fairer charging invoices in adult social care services

For more information email [email protected]

Employment and skills

Lincolnshire County Council – motivating employers to encourage their staff to attend skills and training opportunities in order to meet the emerging skills gap

For more information email [email protected]

Stockport Council – increasing the number of paid work placements for young people not in education, employment or training (NEET)

For more information email [email protected]

Fire and rescue

East Sussex Fire & Rescue Service – reducing accidental dwelling fires

Housing

Hammersmith & Fulham Council – understanding the barriers to, and motivating factors for, residents moving into sheltered housing to re-frame sheltered housing and promote residents to downsize into smaller properties

For more information email [email protected] or [email protected]

Tunbridge Wells Borough Council – supporting residents to access private rented housing rather than rely on council housing

For more information email jane.lang@[email protected]

Public health

Bradford Council – increasing uptake of the flu vaccine

For more information email [email protected]

Brighton & Hove City Council – reducing sugar consumption in schools

For more information email [email protected]

Cheshire East Council – improving men's mental health

For more information email [email protected]

Hartlepool Borough Council – improving treatment uptake by individuals requiring support for drug and alcohol misuse

For more information email [email protected] or [email protected]

Liverpool City Council – reducing residents' sugar consumption to improve health outcomes

For more information email [email protected]

North East Lincolnshire Council – increasing the uptake of bowel cancer screening in deprived areas to prevent illness escalation

For more information email [email protected]

North East London Boroughs Consortium (Waltham Forest, Redbridge, Newham, City of London, Hackney, Tower Hamlets, Barking and Dagenham, and Havering) – using behavioural insights to increase access to healthcare in north-east London boroughs

•    Final report 

For more information email [email protected]

North Yorkshire County Council – helping home workers adjust to working from home during the COVID-19 pandemic

For more information email [email protected]

Sandwell Council – increasing adherence to personal protective behaviours and vaccine uptake by staff members of external organisations

For more information email [email protected]

Sunderland City Council – using behavioural insights to improve breastfeeding rates in Sunderland

For more information email [email protected]

Wirral Council – working with community champions during the COVID-19 pandemic

For more information email [email protected]

Wolverhampton City Council – increasing residents' physical activity levels to increase healthy living

For more information email [email protected]

Yorkshire and Humber council consortium (including City of Bradford Metropolitan District Council, Doncaster Council, North East Lincolnshire Council, North Yorkshire County Council, Rotherham Metropolitan Borough Council and Sheffield City Council with Sheffield Hallam University) – encouraging active travel across the Yorkshire and Humber region

Highlighted pages

Our support

Our sector support offer for councils continues to be shaped through direct engagement with councils to ensure that they have the support they most need to respond to a wide range of challenges and opportunities.

Nudges for Social Good – our behavioural insights podcast

Our Nudges for Social Good podcast explores how councils across the country are using behavioural insights to nudge their residents into different ways of living.