Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Wirral Council: MMR insight case study

Exploring the key motivators and barriers to MMR vaccination.

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Knowsley Council: Flu Superheroes - tackling low vaccination uptake in early years

A Flu Superhero campaign was developed by Knowsley Council with the aim of increasing the uptake of flu nasal spray vaccination amongst 2-year-olds.

Strengthening school-age immunisation uptake through partnership working in Wolverhampton

The City of Wolverhampton Council's public health team has strengthened school-age immunisation uptake through partnership working with the School Age Immunisation Service.

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Increasing vaccination uptake in Kirklees through a collaborative system approach

Between February and April 2024 Kirklees Public Health Commissioned Community Champions to carry out a programme of work to increase MMR uptake in low uptake communities.

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Bolton Council: improving childhood vaccination uptake with a focus on MMR and a collaborative, quality improvement approach

Declaration of the national measles incident in early 2024 brought more focus onto local Measles elimination plans and the uptake of MMR.

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Protecting children from measles: a targeted, community-based MMR catch-up programme in Blackpool

In response to rising measles cases nationally and falling childhood vaccination coverage, Blackpool Council worked with NHS and community partners to strengthen local MMR catch-up activity.

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Taking flu vaccination closer to families in a rural-coastal setting: Cornwall’s early years pilot

A pilot delivering flu vaccinations to two to three-year-olds in early years settings (EYS) across high deprivation, low-uptake areas in Cornwall to improve access and knowledge.

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Using data to inform and improve vaccination uptake in Leeds

Leeds has experienced a significant rise in vaccine-preventable diseases in recent years, including measles and pertussis. Between September 2024 and April 2025, there were over 100 confirmed measles cases across multiple schools and nurseries, resulting in a sustained community outbreak with no single source of transmission. This highlighted both the vulnerability of the local unvaccinated population and the urgent need for a more coordinated, intelligence-led response to improving vaccination uptake through targeted interventions.

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Closing the gap: Targeted vaccination outreach for Manchester students

In response to a measles outbreak declared by UKHSA in January 2024, Manchester delivered pop-up university vaccination clinics to rapidly protect its large student population.

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Exploring vaccination attitudes in a high-uptake county: a coordinated system approach to tackling hidden inequalities

Wiltshire has generally high vaccination coverage however, this masks pockets of lower uptake at a community level. As a large, predominantly rural county with diverse communities, there was a need to better understand the drivers influencing vaccination attitudes and uptake across population groups. In response, Wiltshire strengthened system working using a whole systems, insight led approach, commissioning research and using the Wiltshire Immunisation Group to coordinate action. This identified differences in access and attitudes and informed a targeted action plan to support more effective, place based interventions to improve uptake and reduce inequalities.

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