The Local Government Association’s (LGA) Digital Connectivity Programme awarded funding to South Hams District Council and West Devon Borough Council to create a new post for a ‘Community Digital Connectivity Manager’ to work with communities to assist with digital connectivity issues. The following report details what the district council has achieved since the post was created in June 2021. The report also provides insights for other district councils wishing to create similar digital connectivity roles.
At present a district council has no statutory role in digital connectivity, but society’s increasing reliance on connectivity should be recognised in council corporate strategies and senior leadership across all tiers of local government.
Digital connectivity is fundamental to the success of economic development, housing and planning teams. And at district level, the key performance indicators selected to assess the impact of the role since appointment should measure local place-based impact on communities and their ability to take advantage of digital connectivity. Parameters so far have included, the number of communities (homes/businesses) supported, the monitoring website traffic for support pages and the expansion of engagement, resources, and networks with local community groups through communications and newsletters sent.
Interacting with local bodies and suppliers
There are 48 local bodies across England set up to deliver next generation of broadband infrastructure to areas where the commercial market has failed to invest. These local bodies largely have county council geographic remits and have to date managed central government funding for homes or business with below superfast (30 Megabits per second (Mbps) download) connection speeds. The local bodies hold detailed mapping of connection speeds, which are obtained from suppliers providing commercially sensitive details of where they serve or intend to. A non-disclosure agreement is needed for the local body to share this information with the district council. However, the local body should be encouraged to share as much information as possible publicly for increased transparency. Building and maintaining the district’s relationship with the local body has been of fundamental importance to the success of the project.
Building a relationship with the broadband suppliers in a district is also integral to supporting communities. The local body can provide a list of which suppliers to contact, but this may not include the smaller emerging companies. Ensuring residents have access to the contact details of local suppliers on a webpage is critical. Councils should include an option for those not included to get in contact as soon as possible. Depending on the rollout speed of infrastructure installation in an area, regular catch-up meetings with the local body and suppliers have proved very useful in understanding fibre rollout in our area and non-disclosure agreements may be needed for the suppliers to share information.
Interacting with residents and establishing broadband champions
Establishing digital connectivity webpages on the district website assembles information which is currently dispersed across many sites in one trusted place. An online form was created to build a database of people looking for better broadband. A small social media campaign, supported by members, parish, and town councils, built engagement to grow a substantial database of 800 people looking to the council for answers to their poor digital connectivity. The large response this generated, demonstrated the importance of digital connectivity to members and senior leadership in the council, and it provided leverage to encourage suppliers to work collaboratively with the district.
The online form was also used to recruit a volunteer team of broadband champions to act as digital ambassadors for their local areas. The project has to date recruited 150 champions, with a champion representing 56 per cent of the parishes across both councils. Based on the champion to population ratio, if similar projects were set up across the UK, 4.3 million champions could be recruited.
This workstream followed learning from the Broadband Champion Toolkit produced by the local body for Essex, Superfast Essex, in collaboration with the LGA.
The champions were asked to build a database of demand for better broadband in their area by completing an Excel template to ensure residents and businesses were aware of all the options. The databases will be used to establish clusters of homes and businesses eligible for Gigabit Voucher funding or bespoke fixed wireless solutions so that they can be supported through a community led scheme. This will provide improved broadband for communities who are currently struggling with very poor connection speeds and who do not have other options. The champions were provided with a live and recorded webinar setting out their role and an information pack to support this. We found that just under half the champions who had volunteered at this point attended a live webinar and the remainder viewed the recording.
The district council has been supporting community groups, through the champion programme, to understand what options are available to them to improve their broadband. Dedicated webpages have been set up, newsletter distribution lists and direct mail has been used to increase awareness of specific community led fibre projects. Based on comparison to other marketing done by the council, the newsletters have outperformed others in terms of the click rate to links they contain.
Building relationships with neighbouring district councils is useful, particularly if they also sit beneath the same local body, to share learning and forming a united voice on pertinent issues. The LGA has been an invaluable resource in establishing partnerships with other councils.
Planning considerations
Digital connectivity needs to have a dedicated policy in the Local Plan to ensure it is considered in the development of all sites. Building regulations will not ensure a developer has researched what options are available. Digital connectivity was a high priority for neighbourhood plan groups and so a new digital connectivity focussed policy is now included in several emerging plans. The rollout of a new fibre network will mean new infrastructure is required, such as new telegraph poles and cabinets. While this infrastructure does not usually require planning permission, it can result in confusion and complaints to the council and members. Working with the supplier to share infrastructure plans in advance has been mutually beneficial as the community are informed in advance and the supplier builds good will from potential future customers.
Connectivity mapping
In terms of understanding connection speeds across a district area, Ofcom hold detailed mapping and their Connected Nations report provides postcode level connections speeds. Think Broadband is another good source of information on connection speeds also down to the postcode level. In collaboration with the LGA, Westminster City Council have produced a toolkit which has a step-by-step guide to producing maps from the Ofcom data. The local body holds connection speeds at an address level, but as mentioned this data cannot easily be shared. The structure of the Openreach network (which includes exchanges and cabinets that serve specific properties) is not in the public domain and Openreach are unable to share this, but it can be identified on an individual basis.
It is very hard for members of the public to understand what options are available to them as information on digital connectivity is dispersed over a number of online locations and from multiple suppliers. Creating easily navigable and understandable webpages to signpost people through their options to increase transparency is essential. The champion programme will create a network of motivated individuals to assist their communities. Building a strong mutually supportive relationship with the local body is also key to the success of this project on account of the information they hold.