Coventry City Council had a target of reducing the projected special educational needs transport overspend of 20 per cent from the 2010/11 budget, by promoting alternative transport and funding arrangements. This case study forms part of our demand management, Children, young people and families, resource.
The council managed demand more effectively and provided a better service for less money by applying behavioural models.
The council applied a ‘Value Modes' behavioural model to segment parents into different attitudinal groups. The aim was to enable parents to choose more cost-effective, alternative travel options - resulting in savings and greater levels of service satisfaction.
Coventry City: Emerging practices in systems leadership and networked communities