When faced with a rising demand for foster homes, Buckinghamshire County Council used behaviour change insight techniques to gain a better understanding of the motivations of foster carers. This case study forms part of our demand management, Children, young people and families, resource.
View all Demand management articles
Using this insight the council delivered a targeted marketing campaign to recruit new foster carers. As a result, the number of initial enquiries from potential foster carers in the county tripled, resulting in an anticipated saving of £1 million for the Looked After Children placement budgets.