Facilitate engagement

Engagement of the people who are likely to be impacted by change, and who are essential to its delivery, are critical ingredients of effective transformation.

What does it mean to facilitate engagement?

Engagement is all about bringing people with you, so facilitating engagement means creating an environment and ways of working that encourage involvement both from the people impacted by change, and those who are necessary to help deliver it.

Essential for:

  • All types of transformation


  • Understanding of inclusive engagement techniques.
  • Knowledge of Change Management principles and practice.


Able to:

  • Apply Organisational Development, Change Management, and behavioural psychology: To create the conditions for successful transformation, including providing opportunities to engage, creating safe spaces to share insights and encouraging dialogue and input.
  • Develop contextual awareness: To ensure that the approaches to engagement align and will be well received within the existing culture and ways of working of the organisation.
  • Develop and integrate plans: Integrating stakeholder engagement activities into wider plans, sequencing activity effectively to maximise overall impact.
  • Collaborate: With colleagues and stakeholders to ensure stakeholder engagement is embedded at the heart of transformation activity.
  • Communicate effectively: At all levels, both verbally and in written form.
  • Engage stakeholders and build relationships: To achieve outcomes collectively.
  • Facilitate engagement activity:  Including organising workshops, events, consultation activities and more.
  • Be emotionally intelligent: Recognise, understand, and manage emotional responses effectively in the achievement of outcomes.
  • Manage conflict: Maintaining a constructive approach that values all inputs and seeks to build consensus wherever possible.
  • Set and model positive behaviour: Lead by example, demonstrating the behaviours or new ways of working the transformation/change initiative seeks to achieve.


  • Collaborative
  • Attention to detail
  • Problem solving
  • Persuasive
  • Positive
  • Resilient
  • Solution orientated.
  • Committed to continual learning.

Related roles

  • Business Analyst
  • Service Designer
  • Organisational Development Specialist / Lead
  • Chief Transformation Officer / Transformation Director / Head of Transformation
  • Leadership Development Manager
  • Change Manager

Change Management – maturity index

The index below sets out the typical Change Management characteristics demonstrated by councils at each stage of their transformation maturity.