Focus on outcomes

Transformational leadership is the ability to inspire and motivate employees and stakeholders to create the conditions for successful transformation. A focus on outcomes is essential to this.

What do we mean by being ‘outcome focused’?

Being outcome focused means focusing on the end objective of the transformation – the ‘why’ and the ‘what’.

Providing the outcomes are sufficiently well articulated and include well defined success measures, having an outcome focus enables the end goal to remain clear, and means that the activities and approaches to achieving it (or ‘the how’) can flex according to circumstances.

Essential for:

  • All types of transformation.


  • Clarity on the desired end outcomes including success measures and timescales for delivery.


Able to:

  • Think strategically: With a whole council mindset, aligning transformation activities to wider council objectives and creating the conditions for success. Plan for the long term.
  • Remain focused: On an end goal, avoiding distraction.
  • Communicate effectively: With stakeholders at all levels both verbally and in writing, use storytelling techniques to ‘paint a picture’ of the end state.
  • Build relationships: Establish, nurture and maintain positive relationships to achieve transformation outcomes.
  • Manage conflict: Openly address differences in a constructive and positive way.
  • Prioritise: Activities based on importance, dependencies and the most valuable or challenging deliverables first.


  • Adaptable and pragmatic
  • Accountable
  • Collaborative
  • Act with integrity
  • Decisive 
  • Authentic
  • Empathetic
  • Resilient
  • Continual learning orientation

Related roles

  • Executive and Senior Leadership
  • Chief Transformation Officer / Director of Transformation
  • Directors
  • Heads of Service
  • Portfolio Manager
  • PMO Lead
  • Programme Manager

Leadership and management – maturity index

The index attached below sets out the typical leadership and management characteristics demonstrated by councils at each stage of their transformation maturity.