Set and model positive behaviours

Transformational leadership is the ability to inspire and motivate employees and stakeholders to create the conditions for successful transformation. Setting and modelling positive behaviours is essential to this.

What do we mean by setting and modelling positive behaviours?

The ability to design, articulate and implement positive behavioural expectations across the whole council, and to support the effective embedding of these, including modelling the desired behaviours.

Essential for:

  • All types of transformation.


  • Understanding human behaviour and theories of motivation.
  • Awareness of behavioural psychology and positive reinforcement strategies.
  • Understanding of nudge theory and behaviour modification techniques
  • Awareness of change management theory.
  • Understanding of the behavioural conditions for successful transformation.


Able to:

  • Quickly understand organisational context and engage stakeholders in creating a behavioural framework that has organisational ownership and is based on the behaviours required for successful delivery of council-wide outcomes.
  • Lead by example, always modelling agreed behaviours visibly and consistently.
  • Apply effective communication skills, including continual reinforcement of expected behaviours at all levels.
  • Apply behavioural psychology, positive reinforcement and change management theory in combination to embed behaviours once agreed.
  • Work as part of a team, building effective relationships that reinforce positive behaviours.
  • Effectively challenge non conducive behaviours and create the conditions where it is safe to do so for all stakeholders.
  • Embed behavioural expectations within the council’s performance management framework and actively manage behavioural performance alongside operational performance.
  • Act with emotional intelligence: Recognise, understand, and manage your own emotional state, and seek to understand the emotional responses of others.


  • Collaborative
  • Consistent
  • Accountable
  • Tenacious
  • Act with integrity
  • Inclusive
  • Decisive 
  • Authentic
  • Empathetic
  • Resilient
  • Adaptable and pragmatic
  • Committed to continual learning

Related roles

All stakeholders, and particularly senior stakeholders, involved in the delivery of transformation.

Leadership and management – maturity index

The index attached below sets out the typical leadership and management characteristics demonstrated by councils at each stage of their transformation maturity.