Case studies

From August 2019 – May 2021, the London Borough of Hounslow and Ogilvy Consulting’s Behavioural Science Practice collaborated on a rigorous behavioural insights trial to effectively test ways to increase recycling in high-rise properties.

The private rented sector has grown considerably over the last two decades and following a stock modelling survey undertaken by the Building Research Establishment, accounts for approximately 29 per cent of the stock (over 58,000 properties).

The current housing and homelessness strategy (2019-2024) has as one its four core themes ‘improving the use of existing homes’.

Greater Manchester Combined Authority is committed to drive up standards in the private rented sector and make a positive difference to the lives of tenants and landlords.

Hull has a large private rented sector with concentrations of up to 80 per cent of the stock on some streets being in that tenure.

The private rented sector is the major tenure in the borough with over 40 per cent of households (53,000 households). It has more than doubled since 2003.

Stoke-on-Trent council is highly ambitious and says in its housing strategy that it sees itself as a facilitator of change.

Maldon District Council worked on a prototype project to understand the support requirements for school children transitioning from year 6 to year 7. The aim of the project was to identify children who may be going under the radar with unaddressed mental health concerns and would require support in transitioning from primary to secondary school.

Plymouth City Council commissioned this study to establish whether other councils, which face similar viability challenges, are successfully using additional delivery instruments or mechanisms that could be adopted by them to increase affordable housing delivery.