Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Managing demand through improved letter writing

Colchester Borough Council found most calls to its Council Tax and Benefits team did not result in a service request because information sent out confused customers.

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Sleaford, Lincolnshire – Walking trail

A unique trail of cast bronze roundels maps out a walking route past public artworks, landmarks and points of interest in the Lincolnshire town of Sleaford.  

Camerata in the Community programme, Manchester

Manchester Camerata, one of the UK’s leading chamber orchestras, works within health and social care to make music with community groups across Greater Manchester.   

Birmingham City Council - Instagram

Birmingham is the youngest city in Europe with nearly 40 per cent of the population under 25. We wanted try and connect with this demographic and starting an Instagram account was one way we thought we could do this digitally. This case study forms part of our social media strategy resource.

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Leeds City Council – customer service focused social media

Our aim was to increase customer satisfaction and engagement with Leeds’ digital customer service, reducing telephone, email and face-to-face contact for enquiries where it isn’t needed. This case study forms part of our social media strategy resource.

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East of England Ambulance Service - #24hoursinEoE Twitterthon

East of England Ambulance Service wanted to give a snapshot of what it handles in one of its busiest 24hr periods.

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The London Fire Brigade – creating a digital newsroom

The overall aim was to increase the number of people seeing London Fire Brigade's safety messages and what the organisation does on a daily basis.

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Coventry City Council – promoting the Godiva Festival through social media

Previous years had seen scarce social media use, so Coventry City Council wanted to use social media more proactively and effectively. This case study forms part of our social media strategy resource.

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University Hospitals Coventry and Warwickshire NHS Trust - Getting the most from Instagram

How the trust went about setting up one of the first successful Instagram accounts for an NHS acute hospital trust.

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Community cohesion and hate crime case studies

Local government has a key role to play in preventing people from being drawn into terrorism. The new Prevent duty for local authorities contained within the Counter Terrorism and Security Act 2015, sets out the need for all local authorities and other specified authorities to have “due regard to the need to prevent people from being drawn into terrorism”.

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