Case studies

The Seedley and Langworthy Trust (SALT) is a community-driven development trust. The trust works in partnership with Salford City Council, statutory organisations and other partners in an inner city area of Salford that is being regenerated. SALT aims to strengthen community ties and encourage local residents to play an active role in improving the quality of life in their area.

Not sounding like a council, and user-generated content, were the hallmarks of this successful campaign. Louisa Dean, head of communications at the Royal Borough of Windsor & Maidenhead, explains how the council encouraged people to return to local high streets and attractions to support the post-pandemic economy.

Across the rural economy of Rother, a range of opportunities are emerging for businesses. The primary objective of this project was to understand how to leverage these opportunities to enhance the rural economy.

Essex County Council has developed an interactive, engaging card game aiming to start challenging conversations about where the public sector could – or should – be investing.

Holly Garner and Parveen Devi, communications officers from the Royal Borough of Kensington and Chelsea, share their innovative approach to getting people back to the high street, and boosting the local economy, as part of the post-pandemic recovery.

As in many areas of the country, in summer 2020 East Suffolk Council faced the challenge of helping its town centres trade successfully and safely. This case study summarises the approach adopted through a combination of delivering targeted, practical improvements and continuing to boost the capacity of local town partnerships to deliver long-term town centre revitalisation. 

In summer 2020, Selby District Council faced the challenge of combining the immediate requirements for reopening Selby town centre as part of COVID 19 recovery planning, with delivering existing long-term priorities for revitalisation.

Reigate and Banstead Borough Council developed a bespoke website for local residents to showcase local employers, promote local opportunities and the benefits of living and working locally. They also customised an existing product for schools, providing careers advice with details of key local industries and employers.

Central to the Taunton Deane Borough Council’s ambition is the priority of economic growth and regeneration of the borough and this is clearly set out in its Corporate Business Plan. This priority is important not only to guarantee the future local economy of the borough but also to address pockets of deprivation and to meet the health and housing needs of an ageing population.

Post-COVID 19 lockdown, Colchester Borough Council faced reduced use of its long-stay car parks and pressure for increased pedestrian and cycle access to the town centre. The solution was to enable a Park Active site for Colchester to encourage motorists to park in peripheral car parks more often and actively complete their journeys by walking or cycling.  The approach is part of a national pilot programme being led by the BPA and supported by the UK Government.