DsPH are leaders and coordinators
In many if not most areas, DsPH have been charged with leading the coordination of action to support local people, some of which is delivered by public health, much by other colleagues. Directors were seen as well placed for this role because the remit of public health for the wider determinants of health crosses all the council functions with a role in cost of living. They had also proved their ability to effectively front high-profile local partnerships during the pandemic and were often at the forefront of developing collaborations with local communities.
Some areas had launched their cost of living work with community consultations and multi-sector events. This included mapping what support was available, identifying gaps, looking for synergies and reducing duplication to make every penny count. Launch events raised the profile of cost of living support with the local residents.
In most areas, arrangements to provide cost of living support were coordinated strategically by both a cross-council group and by a wider partnership group which includes key stakeholders such as the NHS, the voluntary, community and faith sector, housing partners and others. These were often led or linked by the Director of Public Health. Some are high profile groups chaired by local council leaders or mayors. In county councils, districts had a central role in delivering support.
Following a series of local community events in Cornwall over the summer, the Turning the Tide Summit of strategic and community leaders was convened by the DPH. The outcome of the summit was a statement from the leader of the council setting out seven cost of living commitments including food, fuel and increasing long-term prosperity.
Newham held a summit in September to share information and mobilise collective resources. A multi-agency cost of living taskforce, chaired by the Mayor, meets monthly to oversee the partnership response.
Cost of living interventions
There was considerable consistency in types of cost of living support undertaken in the case examples:
- information and advice
- warm welcome spaces
- access to low-cost food.
Information and advice
Coordinated, comprehensive information and advice was a central plank in all areas. Councils had often developed specific cost of living pages on the websites which were regularly updated with new information. Some areas were trying to ensure that all key sources of information provided consistent content and linked to each other. Councils were also reaching people through social media, specific cost of living campaigns, and leaflets and newsletters that were widely distributed through settings visited by the public, particularly council offices and community venues.
Councils with high levels of deprivation mentioned that one of their key aims was to make sure that people were receiving all the help and benefits to which they were entitled. Many areas had online benefits calculators and were also providing a range of personal support in community settings. In some areas, fuel advice was also an important priority.
Walsall operates an ‘advice from next door’ approach recognising that some people need support closer to home. The Walsall Connected approach means information has moved from a central one stop shop to seven local libraries and 18 community hubs which also help people to learn how to use the internet and online services.
In North Yorkshire, fuel poverty was identified as one of the main challenges facing people in the county, so public health increased investment in its fuel poverty advice contract with local Citizens Advice.
Some areas were building on existing Making Every Contact Count (MECC) initiatives, with staff and volunteers in many settings able to give brief cost of living advice.
Swindon’s Financial First Aiders programme uses the principle that ‘finance is everybody’s business’; training for frontline staff in brief conversations is provided by Citizens Advice Swindon.
Leicester’s MECC initiative, established with partners in the NHS, includes an initiative to develop an energy advice service involving training a large number of staff across many settings including neighbourhood centres.
Newham is carrying out proactive telephone winter welfare checks to reach vulnerable people who may not otherwise seek support. Newham Social Welfare Alliance which drives work on reducing poverty, has trained thousands of workers to provide brief interventions on social welfare topics such as income maximisation, debt advice and housing.
Warm welcome spaces
All areas were providing or supporting warm welcome spaces. These were generally a mix of council and community venues. Some were informal drop in spaces where people could come for a warm drink. Others provided an extensive range of support for people of all ages. In many areas, the number of warm spaces was increasing as more venues became involved. Many spaces were registered with the national warm welcome campaign.
Leicester’s 16 libraries are designated warm welcome spaces providing a range of services and support in neighbourhoods. This includes practical advice, workshops on financial and IT skills, job seeking advice with Department for Work and Pensions coaches, benefits checks, healthy living groups, activities for toddlers and study spaces for school children.
Cornwall’s community hubs, a partnership of over 50 voluntary sector organisations, working with the NHS and the council, are providing warm spaces, activities, access to practical information on money management, energy saving and benefits entitlement, social and practical activities including cooking skills and IT and signposting to further help. A new Community Gateway service has been established for support in people’s homes if they are not able to access community hubs.
Access to food
Public health is involved in the local food partnerships and networks that have been developing in recent years and were often further progressed in the pandemic as a way of increasing community resilience. Networks bring together organisations running local food banks and other sources of low-cost food to people on low incomes. Many areas report that sources of food are becoming more limited, while food banks are trying to increase their provision.
As well as supporting vulnerable people, networks also focus on the provision of healthy food in deprived neighbourhoods. Some cover wider issues, such as food production and sustainability. One small opportunity is an increased interest in low-cost heathy food, with areas providing cooking on a budget courses and cheaper ways of cooking. However, overall, the fear is that more people will be forced to buy cheaper, poor-quality food.
Newham Food Alliance involves over 40 organisations who provide surplus fresh food to people with the highest levels of need across the borough, including food banks and food parcels. It also provides hot meals to warm havens.
The Feeding Swindon Partnership is a legacy of collaborative work to improve food distribution and other support in the pandemic. One of the partners is the independent food bank, Swindon Food Collective, which feeds nearly 7,500 people a year. The collective has added three distribution centres since the summer. Other organisations provide food, including a range of food pantries that do not require referrals. Over the summer the council trialled giving 60 lower income families energy efficient slow cookers – the pilot proved successful and further approaches to low-cost cooking are being developed.
Lincolnshire has a highly active food partnership which works to promote all aspects of food related health, poverty and sustainability across the county, including information on community food growing and food banks.
The voluntary, community and faith sectors are vital strategic and delivery partners
Probably the strongest theme to emerge through this report was appreciation of the work of the voluntary, community and faith sectors and of individuals volunteering to help others. Without exception, contributors described how keen people and organisations were to help. New partnership mechanisms had been set up in the pandemic and were being used to deliver cost of living support. The sectors are valued for their ability to respond quickly, be innovative and make best use of resources. Councils recognise that community organisations with venues were also struggling with energy costs, and many are supporting them with additional grants.
In Blackpool the government’s Household Support Fund was augmented with funding from the NHS and the council to extend the pot available for a community grants programme. Grants of between £800 and £70,000 have been allocated for a range of services including extending food banks, access to hot meals, warm spaces, and activities.
North Yorkshire public health funds the council’s stronger communities team which works with 23 community support organisations that coordinate and mobilise voluntary and community support across the county.
Learning from the pandemic meant that Leicester restructured its ways of community engagement, including developing and supporting health and wellbeing champions and networks which are now helping with the cost of living response.
The future – rising cost of living and beyond
Monitoring response and future need
Supporting people is ongoing and fast moving and councils, with colleagues such as local Citizens Advice, regularly monitoring need and impact and adjusting support as required. Research on this report started in October and by completion in January 2023, areas had already extended support or started new initiatives. Many areas intended to undertake a comprehensive review in March to assess the winter response and identify next steps. One of the challenges is that no one knows when it will end. Contributors were generally of the view that it would extend through 2023 and next winter. There is concern that without additional resources, all the hard work done to provide support will prove insufficient for the scale of the impact on health inequalities.
In December, Blackpool organised a follow-up event to its cost of living launch to review the response so far, what else was needed, and to share good practice. For example
one organisation had organised a donated coat rack scheme with 300 coats given out in 10 days. A laundry facility set up by a community organisation was being used by many families and other organisations intend to replicate this. Unused community facilities were identified which could be occupied for additional activities.
Swindon set up a cost of living dashboard with as much real time data as possible including use of Swindon’s Household Support Fund and Emergency Assistance Fund and access to benefits. The dashboard is used to target messaging and prioritise action.
Cornwall’s Insights Dashboard contains key indicators populated by timely data which is used to influence strategic and operational decisions. For example, the dashboard collects data from Citizens Advice which shows that the most requested information is on household energy. Data from the Trussell Trust on food banks shows significant increases in usage from people in work, such as teaching assistants and home carers. This type of intelligence is used to influence the use of the Household Support Fund
Health and prosperity
The cost of living pressures have reinforced the focus on health inequalities, with gaps in healthy life expectancy a particular priority for some areas. The vital link between health and prosperity was raised by all directors. In some areas, public health was already working extremely closely with economic development and business colleagues on local economic inclusion, including regeneration projects. Dependent on the needs of local areas, public health was also focusing on other determinants, particularly education linked to prosperity, better housing and climate change.
Walsall’s DPH heads the council’s corporate Policy and Strategy Unit which includes production of strategies and action plans. Health, wellbeing and prosperity are at the heart of the strategic planning function and the strong connection between health and prosperity is hardwired into how the council operates.
Public health is a partner in Newham’s Community Wealth Building Strategy which aims to increase inclusive growth and investment, and this will be a key priority going forward.
Most areas had little cause for optimism about being able to undertake major health and wellbeing developments in the near future, but those accessing Shared Prosperity Funding and Levelling Up Funding were very positive about the potential for improving health and prosperity. Counties involved in devolution deals saw these as providing considerable opportunities for improving health.
Some of the coastal areas of Lincolnshire have received levelling up funding, including the Campus for Future Living at Mablethorpe, a partnership with the NHS, local universities and others which will be a centre of excellence for health and care training, technology and good practice. The DPH and lead councillor for care and health are working closely with this initiative to make sure that it makes the greatest difference to local health and prosperity.
Cornwall is planning a range of longer-term measures enabled by the County Deal and Shared Prosperity Fund to improve the quality of work opportunities including exploration of options to trial a basic income pilot across Cornwall. The Deal commits to Cornwall being an early adopter for public health innovations, with a vision for Cornwall to be a leading global healthy place to live.
Blackpool has a major problem with poor quality accommodation becoming houses in multiple occupation (HMOs), with associated neighbourhood problems like drug and alcohol use. The opportunity to build decent homes through Levelling Up Funding will have a big impact on health and wellbeing.
Prioritisation and NHS partnerships
Partnerships with the NHS were positive throughout, and there was a consistent view that the current rise in the cost of living was reinforcing the commitment of NHS colleagues to prioritise health inequalities. In some areas, the NHS had invested in place-based cost of living support. There was also appreciation of the huge demands on the NHS to improve emergency and elective care.
However, as in previous years of annual reports, there was concern that integrated care systems were overly focused on NHS recovery and provider organisations, rather than working with partners on prevention and health inequalities. Some DsPH felt engaged in their ICS and that progress was being made. Others felt there was little opportunity to influence an agenda focused on hospital care, so targeted their NHS partnership work to areas where they could make a difference, such as population health management. This meant they were able to direct more time and resources to areas where they could make the greatest impact on health inequalities, such as inclusive economic development or community resilience.
Community resilience
Developing community resilience remains a key priority for all areas, and voluntary, community and faith organisations are seen as an essential partner to reach and support the people most in danger of poor health. The voluntary and community sector is viewed as an essential strategic and delivery partner, not just in the cost of living pressures, but in the wider development of health and wellbeing strategies. However, areas were aware that it was important to maintain trust with the sector and communities it serves by supporting them in a fair and consistent way.
National changes that could make a difference
Contributors to the report were asked what national changes could better enable local government and partners to help people improve their health and to tackle health inequalities. Themes include the following:
- The link between health and prosperity needs to be explicitly understood at a national level. Public health has a role in developing a clear narrative on the link between education, work and health to influence the national agenda. Prosperity should not be mainly measured by economic growth but by a wide range of factors including health and wellbeing. This shift should be reflected in all national policies, decision-making and investment.
- Councils and public health need sufficient funding which can be used flexibly for local needs; they need longer-term settlements – at least five years.
- The national approach to funding should better recognise that some people are disproportionately vulnerable and that tackling inequalities requires more resources.
- Councils would benefit from greater freedoms, such as being able to establish local health and wellbeing criteria for licensing and planning decisions.
- There should be a clear national public health policy based on evidence-based policies in areas such as heath and prosperity, food and obesity, and smoking reduction.
- ICSs should be supported to work with local government on prevention and the wider determinants of health as well as NHS priorities.
- Public health should develop its advocacy and lobbying role to raise the profile of key issues in health and wellbeing.