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There is substantial scope for councils to pursue different approaches, strategies, and interventions to build inclusive economies. However, a prerequisite of any focus on inclusive economy is to ensure that it is embedded across the organisation. This section highlights how councils have drawn together an approach to inclusive economies by building consensuses, developing strategies, learning and working in partnership, and using evidence effectively.
Building a consensus around the inclusive growth agenda
It is generally considered that ‘trickle down’ economics has not worked and targeted policies and interventions are required to improve the distribution of economic benefits. Clear and accessible definitions of what more inclusive local economies might look like can help to increase understanding of the aims of the inclusive economies agenda, build cultural change across councils, and explain how it differs to other approaches.
Embedding inclusive economy policies across councils also requires it to be more than an economic development agenda, a core part of a council’s function. Procurement, planning and many other teams and functions in councils need to be able to understand the agenda, and how their work contributes to achieving these outcomes. This facilitates a shift in activity which requires a clear vision and leadership as well as evidence to build support politically and officially within councils, and across partners.
Several key facets of inclusive growth strategies emerge from the literature and policy reviews:
- They include accessible overarching goals which can help build consensus, such as “this Strategy will ensure that all of our residents can participate in and benefit from Manchester’s economic growth,” (Manchester) or “our ambition is for Leeds is to have a strong economy within a compassionate city (Leeds).
- Strategies are grounded in evidence about and an understanding of a place, its economy, and its challenges to inclusion, such as Newham’s Inclusive Growth Strategy.
- Strategies outline key principles which seek to address local challenges, like Leeds’ ‘twelve big ideas’.
- Key levers are identified, including those of direct control and those of indirect control, such as con-vening and influencing partners, such as Doncaster’s presentation of Inclusive Growth Drivers in its strategy and the roles for different stakeholders within them.
- Existing good work within the scope of the strategy is highlighted, such as in Manchester’s Local In-dustrial Strategy.
- Priorities are clearly articulated, such as Liverpool City Council’s five to six priorities under the six key aims of its Inclusive Growth Plan.
While inclusive growth strategies vary strongly across the country, there are three levers which are most prevalent, and can be viewed to some extent as a starting point:
· councils' role as a direct employer
· councils as commissioners and procurers
· and the convening power of councils.
- A clear accessible definition of what building an inclusive economy means locally helps build consensus and understanding.
- Clear leadership can help build cultural change across councils and their many component teams and departments.
- Specific strategies are important visions which help identify priorities, and developing them helps councils to identify which levers it can and will seek to use.
Learning and partnership
Many councils and combined authorities are seeking to achieve similar goals. While not every intervention or policy will translate well to other areas, many can be adapted and be implemented in other places. Interviewees discussed the importance of learning from other councils and stakeholders, reflecting on limited capacity and seeking to act on the inclusive growth agenda as soon as possible.
Anchor institutions play a crucial role in helping councils increase their influence over the wider local economy. Working in partnership with anchor institutions can significantly increase the number of employees, the amount of goods purchased, the number of services procured, and the number of partners worked with in terms of pursuing inclusive growth. Councils have worked with anchor institutions to leverage their procurement spending, ensure staff are paid living wages, and provide employment opportunities. It is crucial for councils to identify who the anchor institutions are and seek to engage with them.
Overall, whether it’s working with other councils in two-tier areas or working with anchor institutions, building networks and channels of communication, alongside leveraging existing ones, can help align interests and ensure there are more actors and more capacity seeking to promote inclusive economies.
- Many councils are exploring this agenda and successful policies and strategies should be shared and adapted for other places. Some councils have forged explicit partnerships to learn from each other.
- Anchor institutions are a key stakeholder for councils and should be extensively engaged as part of building more inclusive economies.
- Councils should map local anchor institutions to identify potential partners and seek to align interests on the inclusive economies agenda.
- Councils have considerable convening power and influence in their local area, and some have used this to increase employment standards for example.
Case studies
Councils can learn from each other – and many are. Manchester City Council and Islington Council have developed a collaborative relationship where they can learn from each other’s strengths. At one event, officers and members from Manchester peer reviewed Islington’s approach to securing social value through public procurement. Members and officers from Islington also visited Manchester to highlight their use of planning powers to provide affordable housing and affordable workplaces.
Building networks and developing peer learning across councils can improve the speed and quality of policymaking and implementation. Councils do not need to reinvent the wheel. They can learn from best practice and what works from elsewhere.
Norfolk is a county with seven component districts with different political control. Norfolk County Council and the district councils in Norfolk have created the Inclusive Growth Coalition which seeks to build understanding and agreement around economic exclusion and building inclusive growth.
This collaboration is still evolving and working to build political buy-in with a county collaboration initiative. A small team who work across districts are collaborating and looking at the complementarity of work taking place in different districts, including work on skills and employment. Common themes and challenges across the country have been identified and an action plan is in the process of being developed.
It can be difficult to align interests across counties with multiple districts, particularly those with differing political control, but working together to build understanding about the evidence and local challenges foments collaboration.
Suffolk County Council is using a public health approach to drive its approach to inclusive growth. Public Health Suffolk have contributed to the development of policies and embedded health and wellbeing into inclusive growth approaches in the county.
Driven by Public Health Suffolk, they assess the ‘epidemiology’ of each aspect of inclusive growth within their model using evidence, population data, and best practice elsewhere to make recommendations for improvement across different partners (Healthy Suffolk 2019).
Demonstrating the key link between ‘health’ and ‘wealth’ and the wider determinants of health which can be directly influenced through inclusive growth work, interests were aligned across employers, the Chamber of Commerce, the council, Public Health Suffolk, and other partners. This approach helped to engage wider partners beyond those who would already engage with the inclusive growth agenda or economic development strategies.
Different approaches to working with partners can help align interests and build partnerships which could otherwise be difficult to engage, and using evidence (in this case around public health) to determine local challenges can provide for unique approaches and specific interventions to target localised issues.
Greater Manchester’s Good Employment Charter was drawn up using a tri-partite partnership model–including businesses, trade unions, and the combined authority. The co-design method also ensured there were employers ready to engage upon its launch. Since launching in 2019, 170 employers have expressed an interest and 70 have become ‘supporters’, taking in around 90,000 employees.
Greater Manchester’s Independent Prosperity Review highlighted low pay, job insecurity and low productivity caused by poor employment practices. This evidence helped drive the efforts to develop an employment charter. By convening businesses and trade unions, engaging universities, and consulting residents and workers, the employment charter reassured stakeholders that it would be impactful and workable.
The Employment Charter’s tiered structure allows employers to progress–encouraging them to improve employment standards from supporter to member to advocate. The combined authorities and constituent councils in Greater Manchester are seeking to embed the charter in procurement decisions–increasing the impact of its efforts to improve working conditions.
Convening as many partners as possible improves the design of interventions, particularly ensuring that they are impactful and also workable for those who they will affect.
Using evidence effectively
Evidence is crucial to designing inclusive economies, strategies and interventions. Local areas cannot build an inclusive economy effectively if they do not know precisely what their problems, and their assets are. This requires good data and the expertise to analyse it.
It is clear that councils do need much better-quality data. This could include better availability of established datasets at smaller geographies, and the exploration of innovative datasets, including new questions and data linking to administrative data. Councils do not have the resources to undertake large scale, localised data collection – and this is one area where the UK Government could support councils to create better, more impactful policies and interventions.
Evaluation is key in interventions. The inclusive growth agenda is a long-term effort – and strategies will have multiple iterations. Interventions and policies need to be effectively evaluated so that they can be improved with lessons learnt from what was successful and what was less successful. This also includes understanding the scale of impact from interventions, which is difficult to do given a lack of high quality, very local data.
In terms of metrics, there are many different approaches to capturing this. Some involve identifying measures of inclusion to accompany measures of economic growth, while others effectively weigh the value of economic output by the extent to which other social goals are met into single indicators. Other approaches include adapting existing measures of growth with additional information around place or population groups, and some are based on citizen’s understandings of inclusion.
There is considerable potential for working across areas to share evidence and impact analysis and many councils share work in this area, such as through networks launched by bodies such as the Inclusive Growth Analysis Unit.
As inclusive growth strategies are updated over time, they need to be based on evidence which reflects the existing situation in the local economy. Trend analysis is important as project evaluations and ‘data snapshots’ for understanding inclusivity and the local economy.
- Good data and analysis helps local authorities to identify their local economy’s unique assets and challenges, creating better policy.
- Regularly updating key information can assist in tracking progress against core goals. - Evaluating interventions and tracking progress helps to inform future policy design and local authorities have taken different approaches in doing so.
- While it is useful for local authorities to compare against national benchmarks on some measures, it can be more pertinent to explore ‘nearest neighbour’ analysis. This helps to isolate the effect of different areas of focus and interventions—rather than comparing progress to areas with completely different local economic fundamentals.
Case studies
The West Midlands Combined Authority (WMCA) established an Inclusive Growth Unit, which is tasked with ensuring inclusive growth features in the combined authority’s decisionmaking. The Unit also provides long term strategic, research, and engagement support for the combined authority and its partners.
The Unit developed an ‘inclusive growth decision-making tool’ which helps assess projects and interventions on their contribution to inclusive growth.
The tool has four key criteria:
• fitting with strategic priorities
• contributing to inclusive growth priorities
• understanding who will benefit
• promoting good work practices.
The tool is for all public sector practitioners to encourage inclusive growth to be considered in all projects or interventions; to qualitatively assess how projects can be modified and improved to increase inclusive
growth outcomes; to embed inclusive growth principles across the WMCA and its partners. Good, and accessible evidence for policymakers can enhance interventions, improve outcomes, and help to embed inclusive growth principles across councils and their partners.
Aiming to ‘rethink what prosperity means for London’, the London Prosperity Board is a partnership between local government, public bodies, businesses, the third sector, local communities in East London, and the Institute for Global Prosperity at University College London.
Based on detailed research, a new five-part prosperity index was developed. This outlines the ‘foundations of prosperity’ in key domains, which are:
• local value creation
• good quality jobs
• health and healthy environments
• opportunities and aspirations
• belonging, identities and culture
• power, voice and influence.
These domains are described by 67 measures– some using existing data sources and others using bespoke household survey data. The index is used by many organisations across East London including local councils to inform policies and understand how residents view their own prosperity (Lupton et al 2019).
Understanding what inclusive growth outcomes are desired–outcomes which are based on an understanding of local conditions–can help embed inclusive growth thinking into policy development, appraisal, and evaluation. It can also align interests across different organisations.