Case studies

This pilot project focused on developing an intervention to reduce sugar consumption in schools through a series of personalised ‘sugar swap’ messages.

Warwickshire County Council worked on the LGA Behavioural Insights Programme

Warrington’s SEND behavioural insights project focused on improving the effectiveness of its decision making arrangements around undertaking statutory assessments; issuing new Education, Health and Care (EHC) plans; and allocating resources to meet the needs of children and young people.

Newcastle City Council wanted to understand why certain families turn down the offer of early help, and to identify opportunities to increase the take-up of support.

Screening has a significant role to play in delivering earlier diagnosis of most common cancers. We applied to be part of the LGA Behavioural Insights programme to work alongside national experts and develop an innovation to increase cancer-screening rates in targeted communities.

A trial delivered through social media ads directed people to information on loft insulation, testing two approaches with varying messages. The trial showed that roof imagery and social norm messaging were most effective at encouraging people to read further information on loft insulation.

Medway Council worked with the Behavioural Insights Team to increase the number of council tax payers signed up to direct debit.

Gloucestershire was chosen as one of six programmes to receive funding as part of the King’s Fund and National Lottery Community Fund scheme to explore new ways of working with local communities and the voluntary sector during 2021. This case study forms part of the health inequalities hub.

The research underlined how a nuanced approach is required and led to the production of a channel shift toolkit. The research findings underpin the borough's channel shift implementation strategy.

With research showing that relationship abuse is most prevalent among 16-24 year olds, Westminster City Council wanted to help young people find their voice and speak out about unhealthy relationships. Communications account manager Klara Nordstrom explains how they used creative thinking to engage this often hard-to-reach group.