Case studies

Gateshead Council partnered with a range of voluntary sector organisations to encourage asylum seekers and refugees to come forward for a COVID-19 vaccine. 

To help tackle the low vaccine uptake in Newcastle's working age men, Newcastle City Council and the local NHS worked closely with the city’s football club to help increase vaccination rates.

To ensure good uptake in black and ethnic minority communities, the council has worked closely with its communities, training local people to become vaccine advocates and running mobile pop-up clinics.

A women-only vaccination clinic was set up in a local area in Leeds experiencing lower vaccine uptake rates in order to provide a safe space for women to access the vaccine.

At the start of the pandemic, Calderdale Council’s public health team recognised the importance of supporting schools. They set up a helpline for schools so they could get in touch with public health specialists for advice.

Cumbria organised the flu and COVID-19 jabs as two separate schemes resulting in nurses on the school immunisation service focussing on the nasal flu delivery, while the clinical leads working to deliver the COVID-19 vaccination campaign. 

A partnership between the council, school immunisation service, local NHS and community pharmacy ensured a smooth and quick rollout of vaccination to children and young people in the West Yorkshire borough of Kirklees.

Wolverhampton City Council wanted to draw on behavioural science methodology and insights across their response to the pandemic. They found there is a need to balance the practical (what’s feasible) whilst drawing on principles and insights which can increase the impact of their work.

The aim of the community centred programme is to increase the take-up of COVID testing and vaccine offer across Bradford in areas with low acceptance rates.

Creating a rapid segmentation tool to target communications.