Case studies

A trial delivered through social media ads directed people to information on loft insulation, testing two approaches with varying messages. The trial showed that roof imagery and social norm messaging were most effective at encouraging people to read further information on loft insulation.

Bath & North East Somerset is a small unitary district with just over 196,000 residents. Rising demand for support such as food banks and debt advice has shown that local people are being affected by the cost of living. The council has taken the approach to work with local trusted organisations to engage with people who have experience of food insecurity.

Surrey County Council has been utilising the strength of the voluntary, community and faith sector to reach those communities that are most in need of extra support.

Vending machines offering free sexual health tests are offering alternative way to access HIV and STI testing kits in an effort to reach groups who may traditionally face stigma accessing these services.

Camden and Islington aim to provide a high quality, accessible, evidence-based, outcome-focused and cost-effective stop smoking service to all smokers or tobacco users who live, work, study or have a GP in the two boroughs

Since 2018, Coventry City Council has commissioned an integrated lifestyle service for adults offering support for smoking, weight management, physical inactivity and non-dependent alcohol misuse.

Salford Council has worked hard to adapt the community stop smoking service, ensuring that local smokers experience an efficient and seamless service when leaving NHS care.

Isle of Wight Council took a partnership approach to rightsizing to deliver a project aimed to assist households to rightsize homes to better meet their needs, to help address under occupation and overcrowding.

Through Her Eyes is Southwark Council’s campaign tackling misogyny. Centred on a highly impactful video, the campaign encourages men and boys to challenge their own attitudes and behaviour, and that of others. This was distilled into the one key campaign message - 'see it, stop it'.