Case studies

At the start of the pandemic, Calderdale Council’s public health team recognised the importance of supporting schools. They set up a helpline for schools so they could get in touch with public health specialists for advice.

Cumbria organised the flu and COVID-19 jabs as two separate schemes resulting in nurses on the school immunisation service focussing on the nasal flu delivery, while the clinical leads working to deliver the COVID-19 vaccination campaign. 

A partnership between the council, school immunisation service, local NHS and community pharmacy ensured a smooth and quick rollout of vaccination to children and young people in the West Yorkshire borough of Kirklees.

Wolverhampton City Council wanted to draw on behavioural science methodology and insights across their response to the pandemic. They found there is a need to balance the practical (what’s feasible) whilst drawing on principles and insights which can increase the impact of their work.

The aim of the community centred programme is to increase the take-up of COVID testing and vaccine offer across Bradford in areas with low acceptance rates.

Creating a rapid segmentation tool to target communications.

The London Borough of Havering has adopted a systematic approach to encourage vaccine take-up.

Gloucestershire Fire and Rescue Service (GFRS) which is part of Gloucestershire County Council, set up two fire stations as vaccination centres with crews responsible for setting up the clinics each morning, helping to vaccinate nearly 2,500 people a day.

Oldham council is working closely with communities leaders and key partners to address vaccine hesitancy amongst its ethnic minority population.

Wiltshire Council targeting groups at risk of low uptake, including homeless, traveller and houseboat communities.