Behavioural insights templates, letters and tools

Tools which local authorities have used to successfully nudge residents towards social good.

COVID-19 response

Aims: The first is to support home workers during the COVID-19 outbreak as they adjust to working from home. This includes assistance with home-schooling for parents who have these new responsibilities. A second aim of the project is to mobilise citizens living in North Yorkshire to support and volunteer in their local community during the pandemic.

What is the nudge?: Supporting citizens in North Yorkshire through Covid-19


Aim: Reduce the volume of non-urgent calls made by school-based safeguarding leads (DSLs) to their Multi Agency Safeguarding hub (MASH).

What is the nudge?: Training and a safeguarding poster 

Uptake of cancer screening

Aim: Increase the number of people taking up the bowel cancer screening programme

What is the nudge?: BI cancer screening letter

Fire and rescue

Aim: To reduce the number of accidental fires in the home

What is the nudge?: A series of messages to people after they may have consumed alcohol on a night out

Garden waste

Aim: Increase the take-up of payment by annual direct debit for the garden waste collection in order to reduce processing and chasing costs, specifically around cheques - the most costly method of payment for the council.

What is the nudge?: Final DD customer letter and Final Non DD renewal letter with attached payment methods

Reducing littering

Aim: To reduce the amount of littering in coastal areas

What is the nudge? Free refuse sacks with accompanying imagery


Aim: Reduce the number of people relying on the depleting council housing stock and direct those who can, towards private rented housing.

What is the nudge? A personal housing action plan letter

Housing arrears

Aim: Encourage tenants who were in arrears and who had not been in contact with the Collections team to get in touch and access support.

What is the nudge? A letter

Reducing household waste

Aim: Reduce general waste in households

What is the nudge?: Waste management guidance for residents, and waste focused events in the local area.

Public health

Aim: Improve treatment uptake amongst individuals who require support for drug and alcohol misuse.

What is the nudge? Appointment cards, text reminders and displaying the cost of a missed appointment 

Aim: To decrease the number of people buying fizzy drinks from a hospital cafe

What is the nudge? A large red ‘stop’ sign

Aim: To encourage students to swap sugary food items with more healthy ones in school canteens

What is the nudge? A series of messages personalised to each student to encourage healthier eating

Domestic violence

Aim: To increase the number of domestic abuse victims taking up support services

What is the nudge? A contact information card for victims of domestic abuse

Adult social care

Aim: To increase the number of people who have assistive technology installed in their home, where appropriate.

What is the nudge? A behaviourally informed leaflet for service users and a handout for social workers

Aim: To increase the number of people paying their adult social care invoice.

What are the nudges? A series of notice to pay and reminder letters about when and how to pay (A series of notice to pay and reminder letters about when and how to pay).

Children's social care

Aim: Shift demand for Special Educational Needs (SEN) transport from direct transport to alternative travel options by redesigning communications.

What are the nudges? A series of behaviourally informed emails to schools

Aim: To reduce the number of children and young people with Education, Health and Care Plans, where appropriate.

What are the nudges? A bank of changes to the way in which Warrington run their Special Educational Needs and Disabilities (SEND) Panel (Appendices 1 - 8).